RaboDirect PRO12 - new Magners Sponsor

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http://www.munsterrugby.ie/news/9118.php

RaboDirect New League Sponsors
8 June 2011, 10:45 am
By The Editor
It was announced today that RaboDirect, the online banking arm of Rabobank, will become the new sponsor of Rugby's premier professional club competition in Ireland, Italy, Scotland and Wales.
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From the start of the new rugby season, the competition formerly known as Magners League will become the RaboDirect PRO12.

Commenting on the new four year sponsorship John Feehan, Chief Executive of RaboDirect PRO12 said: “We are delighted to welcome RaboDirect as our new title sponsor alongside our new brand PRO12 . Securing the support of an international business with the reputation of the Rabobank Group will raise the profile of the RaboDirect PRO12 and enhance the investment in the competition. The Rabobank Group are active and engaged sponsors of a number of sporting properties worldwide, including Holland, Italy and Australia and we look forward to working with them.

We are very excited to welcome RaboDirect as our new sponsor at a time when we are launching our new Brand. Our competition has experienced a huge growth over the last few years and it was time to move it to the next level. Our new brand, the PRO12, encapsulates the structure, growth and energy of our competition. We look forward to working with RaboDirect, developing and nurturing the RaboDirect PRO12 competition for many years to come.”

Rather than the Pro 12 how about the Dirty Dozen or DD for short.

Dont see whats wrong with RaboDirect, their making the effort to sponsor our league and provide money for our teams, why not thank them and give them support. Clearly theyve outbid many of the other companies who were competing for the sponsorship rights to the league.

Alyn - agree with you but a successful brand needs a decent name! Rabodirect Pro 12 ain't exactly catchy!

Alyn it's just a fun article in response to the AVIVA being nicknamed the JEFF by members from the old 606.

Cymroglan wrote:Alyn it's just a fun article in response to the AVIVA being nicknamed the JEFF by members from the old 606.

Well I suggested Robocop league somewhere so I'll stick with that!

The dirty dozen is a great name! Love it.