Heels winning

When did the WWE stop letting heel's win clean and only win by a screwy finish. I remember back in the attitude era that it wasn't like this. For the heels to be feared and respected more they need to win clean. I think its mainly the big show at the moment who this isn't happing too

Flat Shoes Losing!

I think your mind maybe playing tricks on you, the WWF/E and Pro Wrestling in general have on the whole always used shady tactics when the heel would go over the big face, back in the 80s and the early 90s though we were that used to seeing them win squash matches that seeing them cheat in the bigger matches was unusual

In the Attitude Era it had more heel run ins than any other period in Wrestling history

...ie The Russo Effect